La new update to Amazon's Fire TV device incorporates AI to automate and optimize search processes. The main objective of a Fire TV is to turn your television into a smart device, and thanks to the incorporation of AI functions, the available actions can benefit in terms of speed and precision.
Amazon Fire TVs run the Fire OS operating system, developed by the company itself. It includes support for some of the most popular streaming apps, such as Netflix, Prime video and Disney+, among others. In its most recent update, Fire OS also incorporated artificial intelligence functions that stand out for the speed and overall performance of the system.
Find movies and series with AI on Amazon Fire TV
Since there are so many different streaming services For your series, movies and television shows, the search process can be a bit difficult. Amazon's Fire TV wants to help solve this situation by proposing an AI feature. Artificial intelligence is increasingly gaining more prominence in almost all current devices and technologies, and Fire TV was not going to deprive itself of it.
In the framework of the Amazon Fall 2023 Event, the company announced that they were working on a search function using AI. This is a technology that uses voice command recognition and compatibility with Fire TVs. The smart tool aims to make it easy for families and roommates to find content with features that everyone will enjoy. It is very difficult for everyone to like the same thing, but with AI the search process can be facilitated through specific parameters that help to achieve a more compatible result. Last year's promise was in development and there was no news, but it finally took shape and is available to users today.
Alexa with AI on Fire TV
Amazon's proposal for incorporate AI into Fire TV It's very simple. Using natural language you can ask Amazon's voice assistant to help you find something to watch. In the past, searches through Alexa had to be very precise. But with new work done to incorporate artificial intelligence technology, their level of natural language understanding improved markedly. It is even capable of offering very close and accurate results even if the order is somewhat ambiguous.
The most notable example is ask alexa for a program about crimes in the mountains, or a series with drug-related themes, or a Nordic police detective with female protagonists. The results that Alexa returns are very accurate even with such generic descriptions. On social networks, and mainly on TikTok, you can find videos of people and specialized media testing the new function. Over at The Verge, a highly trusted source of information in the tech and English-speaking world, there is a clipping showing the feature in action. The results are really interesting, and demonstrate the great work done by the development team to bring AI to Amazon's Fire TV in an intuitive way.
LLM the Fire TV language model
To advance in artificial intelligence application in the Amazon Fire TV search engine, what they have incorporated is the large language model. Also known as LLM by its acronym in English. Its operation allows you to show movies or series using voice prompts through natural language. Before, you had to use preconfigured phrases, otherwise Alexa wouldn't understand us. Now the level of understanding has improved significantly.
To date, Amazon Fire TV AI is rolling out to devices running Fire OS version 6 or higher. Fire TV stick users will be able to convert their traditional televisions into Smart TVs and also take advantage of the artificial intelligence tool to find multimedia content. The proposal is to search for proposals by explaining genres, plots, actors and the like.
Search for content even without knowing the name
Something that happens very often is that we want to watch a series or movie again, and we don't know the name. At that time, the most common. At that moment we go to a search engine like Google, we enter the data we know about history, for example, and we wait for the result. With the new Amazon Fire TV AI you can save yourself that step, making the Contextual search directly from the main screen.
Joshua Park, senior product manager for Amazon Fire TV, gave a very practical and dynamic demonstration of the new feature to the media. He asked Alexa to show a movie with actor Tom Hanks where he plays a pilot who must land on the Hudson. Alexa produced the movie Sully as a result. He also showed a search requesting the TV show that mentions McDonald's Szechuan Sauce, and Rick and Morty correctly came up. In short, Alexa becomes an even more precise and versatile search assistant thanks to this new configuration.
Challenges for the future
Anyway, the advances in AI from Amazon are still far from realizing what was promised in 2023. The first time this new function was talked about, reference was made to the possibility of recommending content totally linked to the user's tastes. That still remains in the pipeline. The AI model still needs to learn to detect our tastes and offer specific recommendations, but it is a field that draws heavily on the information provided by users.
To date, we still have to continue working on this section so that the results and content recommendations are even more effective. The Amazon Fire TV stick has a lot of potential and the incorporation of AI also highlights that they do not plan to abandon it. Amazon is a very diversified company and the push they are putting into technological development and the incorporation of AI is good news for fans of the firm. Now we just have to wait to find out the latest news in the sector quickly, efficiently and dynamically.