La Artificial intelligence has become the protagonist of numerous training days and professional meetings spread across different parts of Spain, with a common goal: to translate all that technological potential into concrete uses that improve the competitiveness of companies, the attractiveness of tourist destinations and the day-to-day life of the university community.
Over the next few days, cities like Alcañiz, Ronda and Salamanca They will host events focused on AI applied to marketing, tourism, and academia, all with a very practical approach and a focus on the real digitization of SMEs, institutions and professionals.
The AI revolution in marketing for SMEs in Alcañiz
The Espacio Liceo in Alcañiz will be the setting, on Tuesday, April 28, for the event entitled “The AI revolution in marketing”, an event designed to bring artificial intelligence tools closer to small and medium-sized enterprises in Teruel within the III SME Week in Aragon.
The initiative is organized by Cepyme Teruel in collaboration with the Government of Aragon, through the Directorate General for SMEs and the Self-Employed, and is part of a broader program of activities that aims to promote digital transformation of the community's productive fabric.
The match will kick off at 12:00 with the institutional inaugurationAfter which, at 12:05, the main speaker will take the floor: Alberto Laplaza, CEO and co-founder of the company IA Experience, in charge of giving the central conference under the same title of the day.
During his speech, issues such as the following will be addressed: new AI-based marketing strategy, brand positioning in GEO environments, generating high-quality images and videos with advanced tools and, in general, how to leverage artificial intelligence to gain visibility and better refine messages aimed at the target audience.
The session will continue until 14:05 p.m., the scheduled time for the closing of the eventAt 14:10 PM, a networking event will begin, designed to allow attendees to exchange experiences, establish contacts, and explore potential business collaborations related to digitization projects and the use of AI.
The event is open to anyone interested, although it is necessary formalize the prior registration through the form provided by the organization. In addition, Cepyme Teruel maintains its helpline (978 61 80 80) to answer questions and offer more details about the program and the registration process.
With this event, the business organization from Teruel reinforces its commitment to the AI as a key lever to meet current market challenges, helping SMEs incorporate technological solutions that optimize their resources and improve their positioning in an increasingly digital environment.
Tourism Intelligence and Artificial Intelligence in Ronda
A few days later, on April 30th, it will be the Convent of Santo Domingo de Ronda the one that brings together professionals and public officials around the day “Tourism Intelligence and Artificial Intelligence, the way forward for companies and tourist destinations.”
The Councillor for Tourism and head of the municipal company Turismo de Ronda, Ángel MartínezHe emphasized that the purpose of the meeting is to showcase, with a very practical approach, the opportunities that AI applied to tourism offers to continue improving the quality of destination, to advance the digitalization of the sector and strengthen its competitiveness.
According to Martínez, artificial intelligence offers direct applications in everyday life for tourism companies: automates repetitive tasks, helps to improve customer serviceIt facilitates content creation and optimizes internal processes. When combined with Big Data and in-depth knowledge of the destination, it multiplies its potential.
The day will begin at 9:30 in the morning with a initial networking coffee, conceived as a meeting point for businesspeople, professionals and municipal technicians to begin exchanging impressions and needs before the presentations.
The official opening will take place at 10:00 a.m., followed by speeches from Conchita Martín and Lourdes Navarrete. Tourism and Planning Costa del Sol (Diputación de Málaga), with a presentation entitled “Tourism Intelligence at the disposal of entrepreneurs, professionals and municipal technicians”.
In this first session, the possibilities of Big Data in Tourism and the Tourism Intelligence System of the province of Malaga, two tools designed to transform large volumes of data into useful information for decision-making on promotion, supply and management of the destination.
The program will continue at 11:00 a.m. with a presentation by a tenured professor from the University of Malaga. Francisco Rejón-Guardia, focused on “Generative AI"Fundamentals, capabilities, strengths and limitations", in which the essential aspects of this emerging technology will be analyzed.
This session will address, among other points, how to select the generative AI tools more appropriate according to the objectives and context of use, how to formulate effective instructions to obtain better results, how to build a kind of "toolbox" adapted to each tourism company and real examples applied to the sector will be shown.
The day in Ronda is accessible free until full capacityThis has led the Tourism Councillor to especially encourage local tourism businesses and municipal officials to participate so as not to fall behind in this process of digital transformation of the destination.
AI and academic applications at the Salamanca Tech Summit
Meanwhile, in Castile and León, the city of Salamanca hosts the Salamanca Tech Summit, a technology meeting that dedicates its second day to artificial intelligence and its applications in the academic and university field.
The scheduled activities take place in the Conference and Exhibition Centre of Castile and Leónwhere students, teachers and technology professionals come together to learn firsthand about the latest developments in AI and explore how to integrate them into university and professional life.
One of the highlights of the day was the masterclass given by Raúl Ordóñez, Specialist in generative AI and digital marketing, focused on the effective, responsible use of Google Gemini adapted to the needs of study, research and daily work.
During the session, attendees had the opportunity to discover new ways of studying and researchingOrganize ideas and optimize your academic day thanks to intelligent use of AI, from preparing assignments to managing projects or advanced information searches.
In parallel, the third edition of “Salamanca por Cajal” has been developed, a annual conference that connects the legacy of Santiago Ramón y Cajal with current advances in science and technology, with special attention to neuroscience and artificial intelligence.
Under the motto “Ramón y Cajal: The beacon that illuminates the future”, more than twenty top-level speakers, including researchers, jurists, technologists and representatives of the family legacies of the Cajal School, have discussed neurorights, digital twins and the need to promote a Cajal Museum in Spain.
The day was structured into six thematic blocks, the first moderated by Chema Nieto, CEO of Socialnius, and included presentations such as that of Carolina Hurtado, professor at the Faculty of Pharmacy of the CEU San Pablo University, who explained Why Cajal's scientific legacy It remains fully relevant and groundbreaking today.
The combined approach of these activities in Salamanca shows how AI is beginning to be seen not only as an isolated technology, but as a cross tool that encompasses basic research, university education, and the preparation of future professionals who will operate in highly digitized environments.
Taken together, the days that are held in Alcañiz, Ronda and Salamanca They demonstrate that artificial intelligence is no longer a distant concept, but a reality unfolding in SME marketing, tourism management, and academic life; open, free, or easily accessible meetings that aim to enable companies, institutions, and citizens to critically, responsibly, and practically leverage the possibilities of a technology destined to shape the course of the coming years.
