La most popular social network among young people Today it is TikTok, and that is why the incorporation of functions to monetize and make money generates a lot of interest in companies. Recently, one of the latest improvements to the system allows you to buy tickets for all types of concerts from TikTok, and enjoy your favorite artists.
In this article we explore how this feature came about, what we can do with it and how it is used. Start to buy tickets for your concerts and favorite musical and artistic events from the comfort of its interface. Explore how it has been introduced into the general operation of the app, and choose your next concerts.
Function to buy tickets from TikTok
First of all, the function of buy tickets through TikTok It is not yet enabled in all countries. Like other updates and new features, it is gradually being activated in different countries as the app tests and ensures operation in the main markets. The beta version arrived on American soil in 2022, and these tests served its expansion. In Spanish territory it is already in force, so you can choose your favorite concerts and see if they have the social network TikTok available as a purchase method.
Hay numerous artists who have been incorporating mechanics of this application, many of them from the United States, the United Kingdom, Australia and Europe. Bands and singers can use TikTok to promote their upcoming events, and link to direct purchasing mechanisms. The functionality has a catalog of more than 75.000 artists, including DJ Snake, Burna Boy, Niall Horan and The Kooks, among others.
TikTok and Ticketmaster alliance
The alliance between both companies to provide the service extends to 20 new markets. Tickets can now be purchased through TikTok in the United Kingdom, Ireland, Poland, Switzerland, Czech Republic, Italy, Netherlands, Mexico, Austria, Germany, Belgium, France, Canada, Spain and Sweden.
The initiative has had very good results, increasing the sales of musicians, comedians and other artists. From new emerging figures to classics like Shania Twain. The platform's new functionality has already been used in videos that have accumulated more than 2.500 billion views. This implies that as a marketing strategy, its operation is proven.
The director of development of Associations of TikTok Global Music, Michael Kümmerle, spoke about the importance of this alliance made with the Ticketmaster company. He explained that the tool is focused on offering a direct approach between the fan and their favorite band or artist. Thus, more effective marketing strategies can be developed while linking the viewer and the artist more closely. The joint work with Ticketmaster still has a lot of room to continue growing and improving, but the partial results are extremely satisfactory.
How do you buy tickets from TikTok?
El procedure to buy tickets from the social network It's very simple. It consists of a few steps that can be easily followed from the app interface, and in a few minutes you will be ready to go see your favorite artists.
- The artist who puts on a show and uses TikTok to sell tickets will upload a video promoting their event and a link to Ticketmaster.
- In the post there will be a text that says Buy tickets for (name of artist or band).
- By clicking the link, you will be redirected to the official Ticketmaster page for the event in question.
- Follow the purchase steps and confirm the payment method.
TikTok works as a gateway for purchasing tickets. It does not incorporate new functions or tools to its interface, rather enable direct links to go to the Ticketmaster platform. The price is the same, so TikTok does not take any commission. The strong point is that it promotes events and by having so many users, it reaches a very high number. This increases the number of sales organically.
What are the advantages of buying tickets through TikTok?
The first advantage is that from a single social network, you can go directly to the ticket purchasing platform. Ticketmaster is the best-known and most widespread company for the online sale of tickets to artistic, sporting and cultural events. The relationship between the user, their artist and the music becomes much more fluid and natural.
The best example is that of a video of your favorite artist promoting your next recital or event. Before you had to exit the app, search for the platform and access it manually. With this alliance between TikTok and the platform, navigation is more direct and fluid. You simply open the video link, complete the form and payment method, and you have your ticket.
El TikTok advanced algorithm placed at the service of offering the user publications and content that they like. Now with the addition of direct ticket sales to all kinds of concerts and events. Are you ready to complete your 2024 departure agenda?